A month without alcohol doesn’t mean a month without celebration.
October has become the month of the reset. Sober October invites you to step away from alcohol for 31 days and reconsider what you actually want in your glass.
But choosing not to drink doesn’t mean giving up the ritual of pouring something beautiful, raising a glass over dinner, or having something special in hand when everyone else orders a cocktail.
That is precisely where Santé comes in.
WHAT IS SOBER OCTOBER?
Sober October is a month-long challenge centered around going alcohol-free for the month of October. For some, it is a complete break from drinking. For others, it is an introduction to a more sober-curious lifestyle and an opportunity to discover sophisticated alternatives to alcohol.
Whatever the reason, the premise is refreshingly simple: take alcohol out of the equation and see what remains.
The good news? Your social calendar doesn’t have to disappear with it.
As the non-alcoholic beverage world has evolved, skipping alcohol no longer means settling for sparkling water with lime. A new generation of premium non-alcoholic drinks is making the ritual itself worth keeping.
MEET YOUR SOBER OCTOBER PLUS ONE
Santé is a premium non-alcoholic sparkling lemon beverage created for the moments when you want the celebration, just without the alcohol.
Crisp, sparkling and refreshingly lemon forward, Santé was created to feel at home everywhere from dinner parties and date nights to afternoon lunches, weddings, hotel pools and a quiet glass at home.
Each 8.4 fl oz can contains:
0% alcohol
20 calories
3g natural sugar
Marine collagen
GABA
L-theanine
Ashwagandha
Cognizin®
Magnesium glycinate
Schisandra
Biotin
Electrolytes
It is a functional sparkling beverage designed for a modern ritual: something beautiful enough for the coupe glass and easy enough to keep cold in the fridge.
SOBER DOESN’T HAVE TO FEEL SO SOBER
One of the most interesting things about Sober October is realizing how many drinking occasions are really about ritual.
The chilled glass before dinner. The bottle opened when friends arrive. Something sparkling beside a beautiful meal. The drink in your hand at a party.
None of those moments actually require alcohol.
Pour Santé into a coupe with a lemon twist for cocktail hour. Serve it chilled straight from the can by the pool. Bring it to dinner when you want an alternative to wine. Keep it in the refrigerator for the nights when you want something more considered than water.
And if you do drink? Santé doesn't demand an all-or-nothing lifestyle. Enjoy it on its own as a non-alcoholic alternative or incorporate it into the way you already entertain.
Sober October can simply be an invitation to expand your options.
WHAT MAKES SANTÉ DIFFERENT FROM A MOCKTAIL?
Mocktails have their place. But sometimes you don't want a recipe, six ingredients, a shaker and a garnish.
Santé was made to be effortless.
The flavor is sophisticated and straightforward: sparkling lemon with a light, refreshing profile. The 250 mL sleek can makes it easy to chill, serve and take with you. And its blend of functional ingredients distinguishes Santé from traditional sparkling waters and many conventional non-alcoholic beverages.
It is not trying to imitate a cocktail.
It is its own category.
HOW TO DRINK SANTÉ THIS SOBER OCTOBER
APERITIF
Serve Santé ice cold in a coupe with a lemon peel before dinner.
DINNER
Pair its crisp lemon profile with seafood, salads, pasta, Mediterranean dishes or your favorite takeout.
ENTERTAINING
Keep Santé chilled alongside wine and cocktails so drinking and non-drinking guests have an equally considered option.
NIGHT OUT
Bring Santé to the party, dinner or gathering when you want something sparkling without alcohol.
AT HOME
Sometimes the occasion is simply opening the refrigerator at 6 PM and wanting something better than water.
A DIFFERENT KIND OF OCTOBER
Sober October does not have to be about restriction.
It can be about discovering what you genuinely enjoy when alcohol is no longer the default. A better ritual. A beautiful glass. Dinner with friends. Something sparkling simply because Tuesday deserves it.
Whether you're alcohol-free for the entire month, sober curious, cutting back or simply looking for a sophisticated non-alcoholic alternative, Santé was created to make choosing differently still feel like choosing well.
CELEBRATION WITHOUT COMPROMISE.
To health. To cheers. To living your best life.
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